It should be formatted for posting, meaning it should be cropped to appropriate sizes, branded with your logo (whenever possible) and be something that will appeal to your target audience. As artists, we have a lot of visual content to use. As a small business owner I don’t have a lot of resources to allocate to digital marketing but after consulting with Rather than just post promo after promo, it also pays to connect to your followers on a more personal level. Use a combination of compelling imagery and/or … Social media marketing for artists is similar but, in other ways, entirely different from how other businesses market on social media platforms. Based on my research, I’ve found that two social media channels seem to work best for artists. That’s a lot of people, and a lot of noise. However, what makes me nervous about these platforms is that you don’t own them. AUPS Study was released on June 8, 2016, showing that … They are fun to work with, warm-hearted, and willing to go above and beyond to help provide guidance, support, and tips. Aside from your logo, which should be prominent on all your social media channels, website, newsletter, etc., consistent use of colors and fonts are effective in establishing a brand. Required fields are marked *. Social media is where you connect… it’s then your job to build your own audience. You’re commenting, engaging with your audience, and sharing on top of all the other things you have to do. As you know, Instagram, Facebook and Twitter are the 3 main networks, with approximately 2 billion, 777 million users collectively. As a small business owner I don’t have a lot of resources to allocate to digital marketing but after consulting with The Social Media Artist team, I am comfortable executing her practical plan. ArtStation is a must for 2D and 3D artists (Image credit: Artstation)Launched in 2014, ArtStation may not have changed a great deal over the years. Marketing resources for artists: how to communicate about art, artistic practice and artists on paper, online and in person to art collectors, galleries and the public Many artists struggle with finding the right words to market themselves. ArtBugle is a trademark of. They are controlled by the platform. ", "The Social Media Artist's advice helps me create strategies for producing effective and engaging online content that drums up engagement from our followers! Unfortunately, us musos are also on a budget and need to be very shrewd about how we manage our finances. It doesn’t look like it’s going to be changing The real treat, though, is the two amazing artists that joined me for a Q and A about social media marketing and how to achieve DIY success. More than just web design - social media marketing for artists included In addition to our website design services, we'll also help you market your site. Instead of letting social media bleed your time, a Today we are chatting about social media marketing for artists with @JohnnaSabri This is a wonderful opportunity for entrepreneurial artists! A logo is highly recommended and can be as simple as just text…. The Social Media Artist guided me through a best-practices plan for the often-intimidating digital marketing world. Your audience is any group of people who follow you. Since 1984, we have been promoting artists in our New York gallery. As a small business owner I don’t have a lot of resources to allocate to digital marketing but after consulting with The Social Media Artist team, I am comfortable executing her practical plan. I have seen a major growth in followers from implementing their advice and would recommend them to businesses looking for some help in digital marketing! A few posts/videos on logo design and creation. Individuals can subscribe to your blog and receive emails when new information is added. On a related note, a huge piece of social media marketing for musicians is authenticity. You should plan out what you want to post where. In the group, we dive deeper into topics and strategies for Internet Marketing. We are a digital marketing agency with a social media focus. We are a team of equal part artists and equal part marketers. The transactions usually happen down-the-road, once you’ve had an opportunity to bond with people. ", ~ Jessica Correa, Founder of Random Acts of Green, "The Social Media Artist guided me through a best-practices plan for the often-intimidating digital marketing world. Musicians, Photographers, Artists, Designers + Other Creative Professionals! They are also incredibly creative and warm and really care about your success! There are two main platforms that I recommend using to build your following… your own website/blog and a mailing list. We are active on Facebook and Instagram. You can build an audience by getting more followers on Facebook, Twitter, Instagram, LinkedIN, and other networks… and I recommend you build your following on social media as an ongoing effort. " The Social Media Artist guided me through a best-practices plan for the often-intimidating digital marketing world. In any industry, people typically buy from those they know, like and trust. We are living in exciting times. By making time for simply being present with your audience as artists on social media, you can gain new advocates for one’s practice, cultivate a loyal following, and … They are determined, knowledgable and brings a lot of energy to a project. Growing your page isn’t as hard as many people think; however, there is some work required from your end. Now in order to gain traction on Facebook, you need invest in their advertising. On all social media channels, consistency is essential. A Facebook or Instagram feed are not storefronts… and it’s kind of a rule that you shouldn’t be salesy in social media posts. They are determined, knowledgable and brings a lot of energy to a project. Social media marketing for a personal brand can feel like a full-time job. Are you an entrepreneur, artist, performer or creative thinker? Whether you’re networking with a new contact, applying for a particular project, or submitting your work for an art competition, it’s important to have a place where you can direct people to see some of your work. Here's lots of tips for posting your art online on social media. That’s a lot of people, and a lot of noise. Fill in the form below and let us know how we can help. Thanks to the emergence of visually led networks and snackable video content, social media marketing for artists is becoming increasingly relevant. A group coaching community for artists who want to take their art business to the next level. For example, a few years back we were able to post on our Facebook pages and all our page followers would see our posts. build a business online around your passion, Empowering Artists to Build Stronger Brands and Sell More Art Online, 7 Things to Consider When Creating an Artist Logo, 6 Reasons Why You Need a Logo for Your Art Business, How to Setup a Mailchimp Account for Building Your List, What To Do If Your Artwork Has Been Stolen, Social Media Graphics Sizing Recommendations, How to Improve Engagement and Reach on Facebook & Instagram, How to Create A Facebook Shop to Sell Your Art. But how do you get people to know, like and trust you online? Social media is an exceptionally powerful marketing tool for artists. The Rise of Tik Tok in the Age of Quarantine, 8 Ways to Market Yourself as an Artist During a Pandemic, Best practices for Working From Home (WFH). With this said, it is still essential to build a following on Facebook… just do what you can to also capture their attention on a platform for which you have control. You own and control each of these. “Social media gives artists publicity that enable us to show our art to people around the world – which is pretty incredible if you think about it,” says Chaisson. I’m using social media as a networking device, but don’t necessarily use it as a direct market for my artwork. The secret to selling using Social Media is to connect with others and build relationships with people who have common interests.. Notice I said selling “using” social media. Lori recommends sharing your artistic world with your fans. So, you may be asking “why should I focus my marketing efforts so much on social media”? Social Media Marketing Tips for Artists Post frequently: Prepare a blueprint of all the steps you’ve in your mind, and post according to that. We would love to hear more about your business and book a complimentary consultation. Join our mailing list to stay informed. Any successful social media marketing plan evolves around content marketing. Social media is one tool you will want to utilize to promote your artwork and art business. By keeping an updated art page, interacting in groups, posting regularly to your chosen social media platforms, and even advertising, you will steadily build a following on social media. But it remains the place to post your profile for professional 2D and 3D artists, especially those working in the games, film, media and entertainment industries, or those aspiring to do so. The company behind the channel can control your “reach” to the audience. A blog is a platform where you can share latest works, events and anything else going on in your art business. They are also incredibly creative and warm and really care about your success! Other than the obvious, a strong wifi connection – what else can you do to make your work from home routine work for you? By participating in online groups, hashtag conversations, direct messaging and online events, we are able to connect and interact globally. Many people and businesses are learning up-to-date social media marketing techniques from successful … By Meredith Wolting: Meredith is a graphic designer and content creator at The Social Media Artist. We are able to amplify our brands to a much wider audience… regardless of niche. In order to reliably reach your followers, you typically have to pay for it. Thanks to globalization, advancements in technology, and a variety of other factors, we live in a world that is more connected than ever before. Social media marketing for music artists Once you have optimized your profile, it will be now time to grow your page. A low-hanging way to do just that is to post content that takes your followers behind the scenes. Social media is where we form those relationships. The world we are currently living in is heavily influenced by social media and the internet. Social media platforms have provided artists and authors with a new powerful marketing venue that enable them to be independent. Thanks to the emergence of visually led networks and snackable video content, social media marketing for artists is becoming increasingly relevant. How do I keep marketing my work as an artist when my job is on hold? I never recommend over sending to your list, but it is a great way to stay in touch on a monthly basis or as news in your business develops. When that time comes, you will likely make art sales online… on your website, Etsy shop or on-demand art store; or you’ll make the sale in person! You should plan to mix up your content by posting images of your art, videos. Social media — Facebook, LinkedIN, Instagram — has opened a world of possibilities for us to forge new relationships, connect with others and build relationships with people who have common interests. Your brand can also convey personality and emotion. Once an account is created, it requires the same attention as any IRL relationship. She states, “You need to focus on building your personal brand, then you can market it. We can help you create a social media marketing strategy that’ll leave you calm and collected, and your creative business poised for success. Designed by The Social Media Artist | Powered by WordPress. Social media is where most of your marketing activity will occur. The recommended frequency in which you post depends on several factors such as which channel you are using, how quickly you can cultivate content and insights you gather as you grow. Building an online art portfolio is a crucial first step in marketing your art. But, posting frequently doesn’t mean overdoing it. An email list is probably the most powerful selling tool for online marketing. ", ~ Nooshin Mohtashami, Art Engineer, Tech Entrepreneur, Startup Generalist. Our goal is to help you build a business online around your passion, so you can have the freedom to do what you love! For example on Instagram, your feed content plan and strategy may be different from your Instagram story strategy. Pinterest and YouTube are … Social media has made the world much smaller by connecting us like we’ve never imagined before. The Social Media Artist has helped me in so many ways, and I would highly recommend them to anyone looking to master the impact of their social media. Your email address will not be published. © Copyright 2019, 2020 . What is Social Media Marketing? gain social media followers, and promote your art. Social media is where most of your marketing activity will occur. Through eight online social media marketing workshops, artists will gain the knowledge to take their new digital content and use it to further their careers by creating strategic social media marketing campaigns. I have seen a major growth in followers from implementing their advice and would recommend them to businesses looking for some help in digital marketing! JOIN THOUSANDS OF ARTISTS + CREATIVES USING THIS SOCIAL MEDIA MARKETING COURSE TO BUILD AN EFFECTIVE 30-DAY SOCIAL MEDIA PLAN AND GAIN MORE VISIBILITY FOR YOUR BRAND ONLINE! Below are the services we offer to our clients: " As an actor, it's incredibly challenging and yet so important to stay on top of changing trends in social media; and to refine my networking and branding skills. By keeping an updated art page, interacting in groups, posting regularly to your chosen social media platforms, and even advertising, you will steadily build a following on social media. And that audience you built there, is not really “your” audience. Social media still does this to a degree, but platforms like Facebook and Twitter are becoming less effective for musicians by the day by limiting your voice and reach as an artist. I hope that through social media I can find other artists with advice, or connections to a gallery looking to show what I have to offer. Ready to take your marketing to the next level? If you're like me, you might have spent a lot of time wondering which social media platform is the best in 2019 for marketing your art. As you know, Instagram, Facebook and Twitter are the 3 main networks, with approximately 2 billion, 777 million users collectively. We respect your privacy as well as your inbox! So far, I’ve covered where and how to build your audience, as a key strategy for “using” social media to sell art. You will want to encourage them to visit your website and join your mailing list whenever possible. It’s always been participatory Creating a posting calendar will help you determine exactly how much content you need to create, as well as what kind. Now, I want to cover some basic strategies that should be considered in all your social media activities. But we can make this tool work for us as artists… Lori McNee: Show Your Personality If you were to ask any artist about the power of social media marketing, it should be painter and Huffington Post #TwitterPowerhouse Lori McNee. Contrary to what you may have heard or thought, social media is NOT where you will sell your art. As musicians and artists, we all want the maximum exposure for our work, and we know social media is the #1 (free) way of getting our creations in front of people.