Last week my pal Nancy from Spiffykerms.com came to San Francisco for a little visit! I wish we had met earlier because we just became friends and now I’m leaving to come back to Toronto in a few weeks : (
On a happier note, she invited me along to an event hosted by Hello Products. This is a fairly new brand focusing on oral care thats healthy, natural and best of all – tastes super yummers!
They had a tricycle set up in Union Square and were giving out samples of their new toothpaste flavours. Nancy and I had the chance to speak to CEO and Founder Craig Dubistky in person and his passion for friendly, beautiful and great tasting products was infectious!
“Say hello to our naturally friendly anticavity toothpaste. Our original flavors, supermint, pink grapefruit mint and mojito mint, have earned the ADA seal and are clinically proven to prevent cavities and strengthen enamel. They safely polish teeth with a gentle silica and freshen your breath, but hold on, there’s more. Our pastes are also free from preservatives, dyes, triclosan, microbeads and artificial sweeteners, and they rock xylitol and stevia.”
You heard that right people. They have a toothpaste that’s mojito mint flavoured. Craig Dubistky was also had a hand in the creation of the EOS lip balms and Method Home Cleaning products. One glance at the packaging and it comes as no surprise! The packaging of the Hello products are fun, simple and friendly just like their mission statement which is “choose friendly”.
They asked each person to write down what they thought “choose friendly” meant to them. As part of their Instagram campaign (#ChooseFriendly) they encouraged me to post my photos using the hashtag which entered me into a contest for a $100 Target gift card. Fingers crossed – Mama needs a new pair of sandals!
Check out Nancy being all cute and stuff : )
Everyone was so friendly and their Social Media Manager Alana hooked us up with lots of samples (and full size products) to try out. Thanks Alana!
They gave out jelly beans too and you know I can’t say no to a snack! It turns out all the colours in here are actually the flavours of the toothpaste collection. So there were peach, mango, mint, grapefruit and mojito flavoured jelly beans!
I’ll be posting a review of the Hello. products I picked up today and let you know what I think! I can already tell you they look hella cute on my counter top compared to my boring old Crest toothpaste tube. Just saying. #ChooseFriendly
*You can find Hello. products at your local Target and Walgreens (US) and at Loblaw’s and Rexal locations (Canada)